Strategic Plan 2016 – 2018

Goal 1: As a community anchor institution, the Nantucket Atheneum will meet community needs through its proactive library services and programs within a balanced budget.

 

Objectives:

1.   Community Need: Informed Citizens. Provide residents of all ages with accurate and comprehensive information enabling them to fulfill their civic responsibilities and to fully engage in community activities.

Action Plan:

a.   Develop web-based resource guides on critical community issues and island services, including direct links to other organizations and government offices
b.   Cosponsor with other island organizations and agencies regular issue-based forums

2.   Community Need: Cultural Awareness. Offer services and programs which help people of all backgrounds and ages appreciate and understand their personal heritage and heritage of others in the community.

Action Plan:

a. Offer diverse programs and materials for all ages to promote cross cultural connections.

b. Assist all residents, including newest residents, with full participation in community life

i. Add information on citizenship and services in several languages
to Atheneum website
ii. Expand English Language Learning opportunities

1.Winter, day-time class in more concentrated format
2. Mentoring program which pairs established people with newcomers around activities (scalloping, beach fishing, kayaking, cooking)
3.Promote existing programs to multicultural segments as opportunity for informal conversation

 

3.   Community Need: Literacy and Lifelong Learning. Provide learning opportunities for all ages using books, digital resources and innovative technology.

Action Plan:

a.   Offer instruction on how to use new technologies
b.   Offer Makerspace programs which provide opportunities for creativity, innovation, social engagement, and sharing of content and products
c.   Offer free on-line and long-distance learning opportunities for individuals and groups facilitated by local experts
d.   Offer programs to help residents with job applications, interview skills, and resume development
e.   Incorporate more digital media in children’s programming
f.   Develop connected learning opportunities for teens which focus on the interests of the learner and connecting those interests with educational opportunities through coaches or mentors
g.  In collaboration with other island organizations increase STEM (Science, Technology, Engineering, Math) opportunities for island youth

 

4. Community Need: Strengthen Public Access. Provide greater access to the library’s information, programs and services to all residents, year-round.

Action Plan:

a.   Increase library hours to include Sundays or Mondays
b.    Update website to include responsive framework allowing for greater access on mobile devices
c.   Assess feasibility of a bookmobile and/or alternative means for improved year-round access to Atheneum services and resources
d.   Digitize historic logbooks
e.   Work with NRTA to create incentives for taking the bus to the library (punch card with 10 punches = free NRTA ticket)
f.   Set up system to allow for paying fines and making donations with debit or credit card at circulation desk
g.   Add electronic magazine subscriptions to serials collection
h.   Increase number of electrical plugs for devices/charging stations and USB ports

Goal 2: Strengthen and expand the Nantucket Atheneum’s financial resources.

 

Objectives:

 

1.   Expand the Atheneum’s donor base.

Action Plan:

a.   Bring increased awareness and emphasis to the Annual Giving Campaign
b.   Maximize the benefit offered from using the new development office database

2.   Build a Planned Giving Program

Action Plan:

a.   Identify and cultivate prospects
b.   Maximize benefit of database
c.   Develop and distribute written materials

3.  Continue to operate with a balanced budget

Action Plan:

a.  Continue to manage expenses carefully
b.  Identify funding for new expenses

GOAL 3: Increase the Nantucket community’s awareness of the Nantucket Atheneum’s role in the community and the resources and services offered.

 

Objectives:

 

1.   Improve the community’s awareness and understanding of the Nantucket Atheneum’s resources (including technology resources) and services offered

Action Plan:

a.   Develop and implement a comprehensive Marketing Plan
b.   Continue to reach out to all groups within the Nantucket community
c.¬†¬† Expand face-to-face outreach, including possible school initiatives and future ‚Äúcommunity conversations‚ÄĚ

 2.  Increase community awareness of library services and resources, particularly to underserved populations

Action Plan:

a. Develop and implement a comprehensive Marketing Plan
b. Consider new ways to bring community members to the Atheneum, or possible bringing the Atheneum to them if need be